For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well ...

Athletic apparel company Adidas might sell its Reebok brand, the company said Monday. Adidas officials said they're developing a new five-year plan and mulling Reebok's future role. "These strategic ...

Six months after announcing it would sell Reebok, Adidas has finally found a new home for the brand. In a deal estimated at around €2.1 billion (approximately $2.5 billion), Authentic Brands Group ...

German sportswear company Adidas plans to sell its underperforming Reebok brand—some 15 years after Adidas acquired the Boston-based brand to help it compete in the American market—as part of a ...

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